This is an AI translated post.
LOTTE Cinema to Open 'V Square,' a Dedicated VTuber Space, on July 31st
- Writing language: Korean
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Summarized by durumis AI
- LOTTE Cinema will open 'V Square,' a dedicated VTuber space, at its Konkuk University Entrance branch on July 31st.
- It is an integrated cultural space consisting of a pop-up space, a themed cafe, an MD store, an exhibition space, etc., and will feature collaborations with five domestic and international VTuber teams, including Unnamed.
- LOTTE Cinema expects 'V Square' to present a new paradigm in the content industry and lead the multiplex market.
- Collaboration with domestic and international virtual YouTubers
- Multi-cultural space including pop-up space, themed cafe, etc.
- Anticipation of a new paradigm in the content industry
Source - V Square X(Twitter)
Lotte Cinema will open a dedicated space for virtual YouTubers (VTubers), 'V-SQUARE', on the 3rd floor of Lotte Cinema Konkuk University Entrance on July 31st. V-SQUARE is a multi-cultural space consisting of a pop-up space, themed cafe, permanent MD store, storytelling exhibition space, and screening room.
To commemorate the opening, Lotte Cinema will collaborate with five domestic and international VTuber teams, including Japan's Unnämed. Unnämed participated as an official guest at Illustra Festa, a domestic sub-culture event held in May.
Lotte Cinema has previously collaborated with Japanese Hololive Production and domestic VTuber groups such as Stelleve, V-LUP, and V-Ridge to hold concert screenings and themed events. Jin Seong-kyu, team leader of Lotte Cultureworks' Culture Square Planning Team, said, "We expect V-SQUARE to be the first VTuber-only space in Korea, showcasing a fresh paradigm in the content industry. Lotte Cinema will continue to lead the multiplex market through innovative content planning."
