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Brave Group Unveils HIMEHINA Goods at Shanghai Pop-Up Store
- Writing language: Korean
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Summarized by durumis AI
- Brave Group is operating a 'Brave Store' pop-up store at the Bailian ZX Creation Center in Shanghai, selling goods of its virtual artist HIMEHINA until September 22nd.
- This pop-up store is the first step in HIMEHINA's global expansion, allowing fans to purchase various official goods and receive original postcards on a first-come, first-served basis.
- Brave Group plans to open additional pop-up stores in Bangkok, Seoul, and other locations in the future. They are expanding their business with various virtual artists and IPs under the goal of "bringing Japanese adventurous spirit to the world."
- Pop-up store at Shanghai Bailian ZX Creation Center
- HIMEHINA goods will be sold until September 22nd
- Global expansion of popular Japanese virtual artist
Source - Brave Group
Brave Group announced that it will be operating a "Brave Store" pop-up store at the Shanghai Bailian ZX Creation Center in China in collaboration with Smart Prize.
This pop-up store will be selling goods from its virtual artist HIMEHINA starting on the 17th. The store will be open until September 22nd, and fans will be able to purchase a variety of official goods.
Brave Group is expanding its various virtual artists and IP businesses under the goal of "bringing Japanese adventurous spirit to the world." This pop-up store is the first step towards providing official goods to fans overseas. In particular, HIMEHINA has gained great popularity on YouTube, with her latest song "IHOH Dancehall" music video recording over 25.64 million views.
Brave Group is planning to open additional pop-up stores in the future, including Bangkok and Seoul. Through this pop-up store, fans will be able to purchase a variety of HIMEHINA goods and receive an original postcard on a first-come, first-served basis.