This is an AI translated post.
Brave Group Launches 'Brave stores' for Overseas Goods Sales
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Summarized by durumis AI
- Brave Group begins its overseas sales business of Japanese content through 'Brave stores'.
- Physical stores are opened at the Shanghai Bailian ZX Changchuang Center and Haneda Airport, selling official goods of VTubers and Japanese content.
- The group will focus on reducing the distribution of pirated goods, providing genuine products to fans, raising global awareness of Japanese content, and opening up new markets.
- Global spread of Japanese content
- Opening of stores at Shanghai and Haneda Airport
- Official VTuber merchandise sales
Source - Brave Group
Brave Group announced the launch of its overseas merchandise sales business, 'Brave stores,' to introduce Japanese content to the world. The business includes opening physical stores in Shanghai, China (Bailian ZX Changqu Plaza), and Haneda Airport's Terminal 3 Haneda Airport Garden in Japan. A pop-up store will operate in Shanghai from July 10th to September 22nd, with a store opening in Haneda Airport in late August. It will sell official merchandise of VTubers and Japanese content, aiming to reduce pirated distribution and provide genuine products to fans.
Ketto Noguchi, CEO of Brave Group, said, "Through Brave stores, we will convey Japan's adventurous spirit to the world." The business aims to expand into the global market through collaborations with various IPs from Japan. In addition, the stores will sell a variety of products, including popular Japanese content such as VTubers, making it easier for fans to access official merchandise.
The Shanghai pop-up store aims to introduce the latest Japanese content and products to local fans, while the Haneda Airport store plans to promote Japanese content to travelers. Brave Group will focus on enhancing global awareness of Japanese content and exploring new markets through this business.
