This is an AI translated post.
Hyangachi Pop-up Store, Hongdae Buzzing with Fans in Hanbok
- Writing language: Korean
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Base country: All countries
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- Entertainment
0000-00-00 00:00:00
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Summarized by durumis AI
- The “Invitation from Seok-eodang” pop-up store, which opened at AK Mall in Hongdae on the 15th, was a collaboration between SM Brand Marketing and virtual YouTuber Hyangachi. The event drew over 1,000 visitors on its opening day, showcasing its immense popularity.
- The store featured goods that Hyangachi directly participated in designing and a space where visitors could experience Seok-eodang, drawing enthusiastic responses. An event was also held where rice was distributed to those who visited in hanbok.
- Hyangachi is a popular virtual YouTuber with approximately 170,000 subscribers, known for her unique setting as a Second-Class External Assistant to the Imperial Court of the Korean Empire. This pop-up store has garnered significant attention by reinterpreting traditional Korean culture in a modern way.
- Fans visiting the pop-up store wearing hanbok
- Collaboration with SM Brand Marketing, showcasing various goods
- Foreign tourists also showing interest, combining traditional and modern beauty
Source - Hyangachi YouTube
A spectacular scene unfolded in Hongdae, Seoul, where people dressed in hanbok lined up in the middle of the street. The ‘Invitation from Seok Eodang’ pop-up store, which opened on the 1st floor of Hongdae AK Mall on the 15th, has attracted a large number of visitors, even causing a rush to be the first in line.
This pop-up store was organized in collaboration with SM Brand Marketing and the virtual YouTuber Hyang-Achi, offering an opportunity to experience Seok Eodang firsthand and showcasing various goods. For those who came dressed in hanbok, an event was prepared to distribute rice.
The fact that Hyang-Achi was directly involved in planning the goods and space design was announced beforehand, creating a buzz online, which has also resonated offline. On the first day of the pop-up store's opening, reviews and photos were uploaded to SNS, making it a trending topic in real-time.
People from various age groups visited the pop-up store, and the goods that Hyang-Achi directly participated in designing attracted the attention of many. The pop-up store showcased acrylic panels, smartphone stands, and official ID cards embodying the traditional beauty of Korea.
In addition, a photo zone recreating Hyang-Achi's office space and a space where visitors could write their names in their own handwriting were also prepared, garnering great acclaim. An official from SM Brand Marketing stated, "Over 1,000 visitors came on the first day alone," adding, "Hyang-Achi's distinct concept has stimulated the curiosity of many people."
Meanwhile, Hyang-Achi is a virtual YouTuber with a setting of being a second-rank External Assistant of the Imperial Government of Korea in 1901 who traveled through time to present-day Korea, and she has about 170,000 subscribers.
