This is an AI translated post.
SM Brand Marketing to Launch a Pop-up Store with Virtual YouTuber 'Hyangachi'
- Writing language: Korean
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Base country: All countries
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- Entertainment
0000-00-00 00:00:00
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Summarized by durumis AI
- Virtual YouTuber Hyangachi's pop-up store, 'Invitation from Seogerdang', will be held at Hongdae AK Mall for a week from July 15th.
- It will showcase various events and goods that reflect Hyangachi's worldview, and Hyangachi will directly participate in the planning, providing a special experience for fans.
- This pop-up store is expected to attract a lot of attention as a special opportunity to experience Hyangachi's charm and worldview firsthand.
[Photo provided by SM Brand Marketing]
Invitation from Virtual YouTuber Hyangachi.
Hyangachi Pop-up Store for a week from the 15th.
Various fan goods and events.
Virtual YouTuber Hyangachi's pop-up store "Invitation from Seogerdang" will be held at AK Mall in Hongdae for a week starting on the 15th. This pop-up store is a project jointly planned by SM Brand Marketing and Hyangachi, showcasing various events and goods that reinterpret Hyangachi's worldview.
Hyangachi is a virtual YouTuber with a unique setting, a second-rank foreign affairs official who lived in the fifth year of Gwangmu of the Korean Empire (1901) and traveled through time to modern Korea through the shining gate of Seoam behind Gyeongheungung Palace. Currently, she has about 170,000 subscribers and has gained a lot of love for her unique worldview and content.
At this pop-up store, various experience events have been prepared, such as experiencing Seogerdang, Hyangachi's residence, Hanbok visit event, and office photo zone. Hyangachi is expected to directly participate in the planning, providing fans with a more special experience.
In addition, 13 special fan goods will be sold, including a public official certificate set, a jukchang smart talk, a Gongmyeongcheop handkerchief, and a Seogerdang acrylic diorama. These goods were created reflecting Hyangachi's worldview and are expected to be very popular among fans.
SM Brand Marketing's 'Hyangachi' pop-up event is being evaluated as a bold challenge to connect the content industry and the public, moving away from activities centered around SM artists, following the recent successful 'Pamyo' pop-up. Through this, Hyangachi is expected to communicate with more fans.
This pop-up store is expected to attract a lot of attention as a special opportunity to experience Hyangachi's charm and worldview firsthand.
