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Playve Achieves Over 10,000 Concurrent Users on Melon Music Wave

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Summarized by durumis AI

  • Melon has broken its own record for concurrent users during a Music Wave chat event, by strengthening communication with fans through the virtual idol group Playve.
  • Playve's new song 'Pump Up The Volume!' topped the Melon charts, showcasing the intense fan response and the influence of Melon Music Wave.
  • Melon plans to expand communication with fans through collaborations with various artists in the future.

Melon, the music platform of Kakao Entertainment, is drawing significant attention by strengthening its communication with K-pop fans through the virtual idol group, PLAVE.

On the 21st, PLAVE recorded a peak concurrent connection of 10,639 users in the Melon Music Wave chat event, setting a new record for Music Wave. This event was held to commemorate PLAVE's new song "Pump Up The Volume!" reaching the top of the Melon Chart TOP100.

PLAVE's successful record once again proves the influence of Melon Music Wave. This service offers a unique feature where fans can enjoy music in real-time and chat with artists, making it highly popular among K-pop fans.

In particular, PLAVE's recent record is being evaluated as an example of how crucial close communication between artists and fans is. Melon plans to further expand this communication platform through collaborations with various artists in the future.

Source - Kakao Entertainment

Source - Kakao Entertainment

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