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Samsung Electronics Accelerates Ecosystem Expansion with XR Platform
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Summarized by durumis AI
- Samsung Electronics plans to unveil its XR platform in the second half of this year and release an XR headset in the first quarter of next year.
- The XR platform contributes to the expansion of the Galaxy AI ecosystem and strengthens the health management functions of foldable phones, watches, rings and other wearable products.
- Samsung Electronics is expected to unveil new VR products and technologies at the 2028 LA Olympics, having secured sponsorship rights for the VR area until 2028.
- Expanding the wearable device ecosystem
- President Tae-moon Noh "XR platform to be released this year"
- XR headset expected to be released in the first quarter of next year
Source - Samsung Electronics
Samsung Electronics will launch an "Extended Reality (XR) platform" in the second half of this year, embarking on a new innovation. This is expected to accelerate the expansion of the AI ecosystem for wearable products such as foldable devices, rings, and watches. According to industry sources, Samsung Electronics plans to unveil the "Galaxy XR platform" by the end of this year in collaboration with Google. XR is a concept that encompasses Augmented Reality (AR) and Mixed Reality (MR).
At last year's Galaxy S23 Unpacked event, Samsung Electronics officially announced the development of XR devices, expressing its ambition to deliver next-generation XR experiences. They have also registered a trademark for their XR device under the name "Samsung Glass." Tae-moon Noh, head of Samsung Electronics' MX business, recently fueled expectations by stating at a Galaxy Unpacked event, "We will unveil our XR platform this year."
Industry experts anticipate that Samsung Electronics' XR device will be released in the first quarter of next year. According to Business Insider, Samsung Electronics and Google have reportedly postponed the launch of an XR headset powered by new Google software to the first quarter of next year. A developer version is scheduled to be released first in October this year.
Samsung Electronics is expanding the Galaxy AI ecosystem through its XR platform. Along with the recently unveiled AI foldable phone, they plan to enhance health management features by applying Galaxy AI to wearable products such as the Galaxy Watch 7 and Galaxy Ring. Samsung Electronics has also filed a patent to link the XR device with the Galaxy Ring, enabling it to identify the location of fingers and hands.
Meanwhile, Samsung Electronics has secured sponsorship rights for the virtual reality (VR) realm as an Olympic official partner until 2028. This has sparked anticipation for the unveiling of Samsung Electronics' new VR products and technologies at the 2028 LA Olympics. Samsung Electronics has secured rights not only for wireless and computer products but also for AR, AI, and VR technologies.
