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Tae Moon Noh: "Even Budget Models Will Support Galaxy AI, XR Platform Launch Within the Year"
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Summarized by durumis AI
- Samsung Electronics plans to increase the number of Galaxy AI-supported devices to 200 million by the end of this year, expanding AI support to the Galaxy A series in addition to existing flagship models.
- The company also announced that it will build an ecosystem through an XR platform, not an XR device, and aims to achieve double-digit growth in sales for the Galaxy Z Fold 6 and Flip 6 compared to their predecessors.
- Samsung Electronics demonstrates its intention to strengthen its market dominance through AI features and an XR platform, securing global competitiveness through new technologies and platforms.
- Expanding Galaxy AI-supported devices
- XR platform expected to be launched by the end of the year
- Sales target for Galaxy Z6 series
Source - Samsung Electronics
Samsung Electronics' mobile (MX) division head, TM Roh, announced at the 'Galaxy Unpacked 2024' press conference held in Paris, France on the 10th that the company will raise its target for Galaxy AI-supported devices from 100 million to 200 million by the end of this year. This includes not only existing flagship models but also the Galaxy A series, a budget-friendly model.
Roh plans to achieve this goal by updating all Galaxy devices launched after 2023 with Galaxy AI. Previously, support was limited to flagship models like the Galaxy S series, but this update will extend support to budget models as well.
The company also announced a change in its XR business direction at this Galaxy Unpacked event. Roh declared that it would establish an XR platform rather than XR devices, explaining that "New categories like XR are important in themselves, but building an ecosystem to ensure users have good experiences is crucial." This reflects the company's observation that Apple's 'Vision Pro' has failed to gain momentum due to a lack of content.
Roh also set a goal for the Galaxy Z Fold 6 and Flip 6 to achieve double-digit growth compared to their predecessors. The Fold 6 and Flip 6 are foldable AI phones optimized for Galaxy AI, and internally, the company aims for more than 10% growth compared to the Fold 5 and Flip 5.
Samsung Electronics plans to expand its market dominance by increasing the number of AI-enabled devices and focus on securing its ecosystem through the XR platform. The strategy announced at this Galaxy Unpacked event reflects market expectations and aims to strengthen its global competitiveness through new technologies and platforms.
