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nævis, SM's First Virtual Artist, Confirmed to Debut in September
- Writing language: Korean
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Summarized by durumis AI
- SM Entertainment's first virtual artist, nævis, will debut in the real world in September, expanding its IP universe through various activities such as music, webtoons, games, and brand collaborations, using AI voice technology and generative AI.
- In particular, nævis is a character who appeared as a helper in the storyline of aespa's worldview and has already caught the attention of fans by participating in aespa's albums and concerts.
- A teaser video announcing nævis's real-world debut has been released, and on September 23, "The Birth of nævis" video content is expected to be released, raising fans' expectations.
SM Entertainment's (hereinafter SM) first virtual artist, nævis, will make her debut in the real world in September. nævis, presented by SM Virtual IP Center, was a character that previously appeared in aespa's worldview story as an assistant to the members, playing the role of opening the P.O.S. that connects the real and digital worlds. Now, nævis is set to actively engage in various activities as an artist.
In particular, nævis will operate as a character that flexibly transforms to fit various platforms, content, and media, actively utilizing the latest technology. She features an AI-generated voice and content created using generative AI. Beyond music, plans include expanding the IP universe through webtoons, games, collaborations with various brands, MD merchandise, and more, generating high expectations.
Furthermore, a teaser video depicting nævis' journey from the digital world to the real world was released on the official YouTube channel and SNS at midnight on the 21st. On the 23rd, 'The Birth of nævis', a video content showcasing nævis' new birth in the real world, is also scheduled to be released, further heightening anticipation.
nævis has already garnered attention for her participation in the song 'Welcome To MY World' included in aespa's third mini-album 'MY WORLD'. Additionally, she made a surprise appearance at aespa's second solo concert in June, catching the attention of many.
The focus is on what kind of activities nævis will unfold and what new history she will write as SM's virtual artist.
[Photo provided=SM Entertainment]