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Virtual YouTuber 'Tsunomaki Watame' Plays the Joseon Cyberpunk Game 'Sannabi'
- Writing language: Korean
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Summarized by durumis AI
- The Korean indie game 'Sannabi' is gaining popularity in Japan for its unique gameplay and emotional story, and the gameplay video of the popular Japanese virtual YouTuber 'Tsunomaki Watame' has become a hot topic.
- Japanese subculture writer Nasu Kinoko highly praised the scenario completion of 'Sannabi' and mentioned the emotion that only pixel art games can provide.
- Neowiz successfully penetrated the Japanese market through local marketing strategies such as participating in Tokyo Game Show and localized translation updates, and is expected to be loved in various countries in the future.
- Family-themed 2D dot graphic action adventure
- Praised by Nasu Kinoko, a Japanese subculture writer
- Local tailored marketing strategy
Source - Tsunomaki Watame YouTube
"SannAbi," an indie game developed by Wonder Potion from Korea, is receiving much attention in Japan. The game is recognized as an "emotional game" for its unique gameplay and thought-provoking story. Recently, "Tsunomaki Watame," a popular Japanese virtual YouTuber, played SannAbi and had a moving reaction, attracting the attention of many fans.
Watame is a member of the popular Japanese VTuber group "Hololive Production," with 1.55 million YouTube subscribers. She shed tears at key scenes in SannAbi, conveying the game's emotional impact. Viewers praised the game, saying, "It's an emotional game that created a sea of tears across the ocean."
Nasu Kinoko (奈須きのこ), a scenario writer known for the popular subculture IP "Fate" series in Japan, did not spare his praise for SannAbi. He highly praised the scenario's completeness, saying, "There was a touch of emotion that was only possible through pixel art games," and "I started with a light heart and was shocked as a game writer."
SannAbi was developed by Wonder Potion and distributed by Neowiz, launching its official service in November 2023. The game is set in an alternate history and cyberpunk world where Joseon has survived until the future filled with robots, and the theme is family love. It tells the story of a former special forces soldier, the main character, who gets entangled with a hacker girl, "Geum Mari," while unraveling the mystery of his daughter's death.
Japanese market users are paying attention to the dot graphic platform adventure genre and the emotional and well-crafted story featuring family love. Distributor Neowiz showcased SannAbi at Tokyo Game Show last year, targeting the Japanese market. In addition, they updated the game with a localized translation optimized for the Japanese market in February, garnering positive responses from local users.
SannAbi's success factors lie in its unique world view, emotional story, and localized marketing strategy. SannAbi's popularity is expected to continue in the Japanese market, and it is expected to be loved in various countries in the future.
