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SM to Provide New AI Experience in Collaboration with LG Uplus
- Writing language: Korean
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- Information Technology
0000-00-00 00:00:00
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Summarized by durumis AI
- SM Entertainment is strengthening its AI-based content creation in collaboration with LG Uplus.
- SM’s first virtual artist, aespa, will create various content with LG Uplus’ AI ixigen, and strengthen branding.
- The two companies are planning to provide a new digital experience in the global market through the synergy of AI technology and content. aespa is scheduled to debut on September 10th.
SM Entertainment (SM) will strengthen its collaboration with LG Uplus to create AI-based content. SM plans to jointly create various content and strengthen branding through collaboration between its first virtual artist, nævis, and LG Uplus' generative artificial intelligence (AI), ixi-GEN.
In particular, nævis plans to incorporate ixi-GEN's AI technology into various content, including music videos, shorts, and images.
The agreement was attended by SM's co-CEO Tak Young-joon, Chief Creative Officer Park Joon-young, LG Uplus' Executive Vice President Jeong Su-heon, and Head of Marketing Group Jeong Hye-yoon. The two companies plan to maximize the synergy between AI technology and content to provide new digital experiences in the global market.
LG Uplus' Executive Vice President Jeong Su-heon said, "We will deliver new experiences to customers through digital innovation, and our collaboration with SM will provide innovative digital experiences to K-pop fans as well."
Meanwhile, nævis is scheduled to debut on September 10th and plans to expand its IP universe by working in various forms and platforms.
Source - SM Entertainment
