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What is the secret to the popularity of virtual idol, Isekai idol?

  • Writing language: Korean
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Summarized by durumis AI

  • The virtual idol group, Isedol, achieved success in forming a fandom by having fans directly participate in member selection, which led to the webtoon "Magical Girl Idol from Another World" surpassing 10 million views.
  • The fan-participatory fandom actively participated in webtoon production and sponsorship, achieving the highest amount in Korean crowdfunding history.
  • The success of Isedol is the result of communication and participation with fans, and this is expected to have a significant impact on the idol industry in the future.

[Photo provided=Melon Isekai Idol Artist Channel]

Fan-participatory fandom is the key to its popularity
Isedol, a member chosen directly by fans
Webtoon, over 10 million views with fan participation

The success of the virtual idol group Isedol is largely due to the active participation of fans. Isedol creator Woowakgood invited viewers as judges from the beginning of Isedol's formation, allowing them to select the members directly, giving them the impression that Isedol is the idol they raised.

This participatory fandom of Isedol was also seen in the webtoon "Magical Girl Idol from Another World." This webtoon, serialized on Kakao Webtoon and Kakao Page with fans participating directly as writers, has surpassed 10 million cumulative views. In addition, through fan support, it raised approximately 4.1 billion won in publishing and official merchandise funding, setting a record for the largest amount in Korean crowdfunding history.

This process, where fans participate from selecting idol members to becoming webtoon writers, is contributing to the popularity of virtual idols. Isedol's success can be seen as a result of communication and participation with fans, going beyond simply being a virtual character.

These successful cases of virtual idols are expected to have a significant impact on the idol industry in the future. Isedol, which has shown how active fan participation can contribute to an idol's success, will continue to inspire many.

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