Durubun, the operator of the virtual YouTuber avatar service 'iTuber', announced on the 19th that the character goods of its partner 'Jiseokjulgoyang' recorded 10 million won in daily sales. Since the 15th, Durubun and Jiseokjulgoyang have been selling T-shirts, mouse pads, and acrylic Jibbitz (decorations) for Crocs sandals. These goods were sold for a limited time for 10 days until the 24th.

In Korea, the limited sale of virtual YouTuber goods in online shopping malls and offline pop-up stores is gradually increasing. While goods of popular virtual idols like Isegaeaidol and Stellaive are also achieving high sales, Jiseokjulgoyang's success is even more notable as most of them are cute girl characters in an animation style. It is very unusual for a character-type avatar like Jiseokjulgoyang to achieve such high sales.

Jiseokjulgoyang is a Shorts (Shorts) specialist YouTuber who started his activity in 2022 and mainly deals with content that provides useful knowledge and information in everyday life. True to his name, 'The Cat Who Gives Knowledge', he is gaining popularity by providing various knowledge that can be easily encountered in everyday life in short video formats. He introduced a virtual avatar using iTuber since February 2023, and his YouTube subscriber count currently reaches 650,000.

Durubun is a company that launched iTuber in 2018 based on VR (virtual reality) and motion capture technology. It provides virtual avatar-related services to creators in the field of knowledge and information provision, including Jiseokjulgoyang, '1 Minute Only', and 'Gimbareun'. Gukhan Seo, CEO of Durubun, said, "Smooth communication with Jiseokjulgoyang fans was the key factor in the success of goods sales," adding, "We have added various features to iTuber to further activate communication between creators and fans, and we are planning live broadcasts that combine various elements such as goods and games."

The success of Jiseokjulgoyang's goods sales is a significant case that shows that character-type virtual YouTubers can achieve commercial success through active communication with fans, not just simple content creation. In particular, the fact that a character-type avatar that conveys knowledge and information, rather than an animated girl character, has achieved such great success signifies the diversification of the virtual YouTuber industry. The development of Durubun and iTuber is expected in the future, and their success is expected to have a positive impact on the entire virtual YouTuber market.