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Legal Issues of Disclosing the Identity of Virtual Artists

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Summarized by durumis AI

  • Playb’s agency, Blast, announced its legal response to the disclosure of Playb’s identity, emphasizing that it will take strong measures to protect the fandom and ensure Playb’s activities.
  • The agency stated that disclosing identity constitutes a violation of Playb members' right to self-determination of their personal information, infringement of Blast’s trade secrets, and disruption of business. Malicious defamation or dissemination of false information constitutes a violation of the Information and Communications Network Act.
  • Blast stated that it considers the protection of the fandom to be the most important, and will consider the disclosure of information by collecting opinions from the entire fandom. The agency stressed that the issue of collaboration with third-party IPs is a matter for discussion among the fandom, the company, and the members.

[Photo courtesy of Playb SNS]

Legal action policy in case of identity disclosure
Strong measures to protect fandom and artists
Impact on the activities of virtual idols

Blast, the agency of virtual idol Playve, posted a notice titled "Legal action against Playve's rights infringement" on its official fan cafe in June last year. The agency stated that they would take legal action if Playve's identity were to be revealed. Blast said, "Disclosing the personal information of Playve, who is active as a virtual idol, directly affects their activities, and this is an issue that cannot be overlooked." They asked fans to report any related posts they come across.


[Photo courtesy of Playb fan cafe]


Blast views the act of "identity disclosure" as a violation of the Unfair Competition Prevention Act, arguing that it infringes on the personal information self-determination rights of Playve members, Blast's business secrets, and causes business interference. They also emphasized that malicious defamation or dissemination of false information constitutes a violation of the Act on Information and Communications Network.

The agency's proactive approach to legal action is aimed at protecting the fandom. Blast stated that their primary goal is to protect the fandom that says "Don't be curious about the real person, just enjoy it." They added, "If the entire fandom that loves Playve requests to disclose new information, we will consider it."

Currently, the issue of collaboration with third-party IP (intellectual property rights) is a matter of discussion among the fandom, the company, and the members, and they are taking action to protect it. As the popularity of virtual idols increases, the number of people curious about them is also growing, and those who go beyond simple curiosity and try to find out information are increasing day by day. It is important to understand that this is an issue that requires mutual understanding and respect. Also, while it is free to be curious, it is important to remember that finding out and disseminating this information is clearly illegal.

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