This is an AI translated post.
Virtual Idols Gaining Attention with Popularity and Activities on Par with Real Idols
- Writing language: Korean
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Base country: All countries
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- Entertainment
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Summarized by durumis AI
- Virtual idol 'Playve' has achieved immense popularity, rivaling real idols, by topping music charts and selling out fan concerts, and is actively pursuing a global expansion plan.
- Competition is intensifying in the virtual idol market as major agencies enter the scene, and new virtual idol groups like 'Mave' and 'Synceight' are emerging.
- The success of virtual idols is not a mere fad but a new trend in the music industry, and fans are eagerly awaiting to see if virtual idols can firmly establish themselves in the music scene with their young and energetic image.
[Photo provided by Playve SNS]
Virtual idol's music show chart topping
Popularity proven by sold-out fan concerts
Major entertainment agencies' entry into the virtual idol market
'Playve', another virtual idol that debuted in March last year and has been active since, topped the music charts. In addition, their fan concert held last April sold out all seats, forming a solid fandom. From small communication broadcasts with fans to music festival appearances and overseas expansion plans, they are juggling busy schedules that are no different from real idol groups. Playve's busy schedule, never failing to meet fans' expectations, raises anticipation for future virtual idol activities.
Despite being a virtual character, Playve has achieved popularity that is no less than that of real idols. They engage in everyday conversations with fans through communication broadcasts and participate in music festivals to secure diverse fan bases. Notably, they are known to be preparing for international activities by revealing their plans for overseas expansion. Even with these busy schedules, they do not neglect communication with fans, which deeply moves many supporters.
While IT companies have led the market so far, major entertainment agencies have started to jump in. Kakao Entertainment launched the four-member virtual idol group 'MAVE' through a collaboration, while HYBE's subsidiary 'Supertone' debuted 'Cindy Eight' based on AI. These groups are also making a significant impact in the virtual idol market.
Multiple virtual idol groups, armed with the latest technology, are breaking the boundaries of their activities and stepping out into the world. Kim Do-heon, a pop music critic, expressed his concern, saying, "This kind of program needs to be well-planned, considering the appeal of virtual activities and how closely they need to communicate with fans." He warned against focusing solely on technological advancements.
The success of virtual idols like Playve is not a mere fad but is becoming a new trend in the music industry. Fans are expressing their support for virtual idols, calling them their "ageless singers," who maintain their youthful and vibrant image forever. The future of virtual idols taking firm root in the music scene is something to watch out for.
