This is an AI translated post.
The Unchanging Idols: The Rise of 'Virtual' K-Pop
- Writing language: Korean
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Base country: All countries
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- Entertainment
0000-00-00 00:00:00
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Summarized by durumis AI
- Virtual idols are gaining popularity in the K-Pop market, forming fan bases by using AI and VR technology to operate across real and virtual worlds.
- Playave, a representative virtual idol group, has showcased its influence by topping the Melon charts, while Hatsune Miku from Japan has become an iconic figure in the virtual idol scene.
- Experts emphasize the need to recognize virtual idols as a genre within K-Pop, citing the advancement of technology and the expansion of the metaverse as contributing factors to their popularity among a generation that prefers non-face-to-face content.
Virtual idols are gaining attention in the K-pop market. Unlike real idols, they are free from privacy issues and are gaining popularity as "virtual" idols that fans can feel safe about. Unlike the cyber singer Adam in 1998, today's virtual idols utilize AI and VR technology to operate across the real and virtual worlds. It is not a character created with computer graphics, but a character created with VR equipment worn by real people and AI technology, singing, dancing, and communicating with fans, forming a fandom that is no less than that of real idols.
Source - Online Community
The representative virtual idol group, "Playve", is demonstrating its influence by topping the Melon chart, surpassing existing real idols. "Naivis" is a virtual artist from SM Entertainment, who appeared as an assistant to "aespa" to expand the K-pop worldview, and is scheduled to release their debut song on the 10th.
Source - Blast
The popularity of virtual idols is spreading worldwide, including Japan. Japan's "Hatsune Miku" has become an iconic figure in virtual idols, and HYBE Japan is collaborating to support "Playve"'s entry into Japan.
Source - SM Entertainment
Experts emphasize that virtual idols should be recognized as a genre of K-pop. As technology advances and the metaverse expands, the boundaries between digital and reality are blurring, and virtual idols are gaining popularity among generations who prefer non-face-to-face content. However, there are also predictions that this popularity will not replace real idols.
