This is an AI translated post.
Will Virtual Idols Become the New Wave of K-Pop? ... What's the Trend for Latecomers?
- Writing language: Korean
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Base country: All countries
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- Entertainment
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Summarized by durumis AI
- Playave has gained popularity for its natural movements, achieved through motion tracking and real-time rendering technology that overlays real people's voices and actions onto avatars. Following its debut, the group recorded initial sales of 75,000 copies, followed by 200,000 copies for its first mini-album and approximately 570,000 copies for its second mini-album, demonstrating its continued growth.
- Inspired by Playave's success, latecomers are entering the virtual idol market, with the emergence of various fully 3D virtual idols, including Isekai Idol, APoKI, Millionaire, and Ort Boys.
- The virtual idol market is still in its infancy, but with success stories like Playave, more companies and entertainment agencies are expected to enter the market. It's exciting to anticipate what new virtual idols will emerge in the future.
- Playve's proven success potential
- Confirmation of the potential of virtual idols
- Various companies' moves to enter the market
Source - Playave
Virtual idols, which have emerged due to technological advancements, are attracting attention as to whether they can become a new axis of K-pop. Virtual idols, who have no privacy concerns and do not age, are forming a solid fandom, and many companies and entertainment agencies are showing interest.
Playve is a representative group that has proven the success potential of virtual idols. Playve, which uses motion tracking and real-time rendering technology to apply real people's voices and movements to avatars, is gaining popularity with its natural movements. Since its debut, it has recorded 75,000 initial sales, followed by 200,000 initial sales for its first mini-album and about 570,000 initial sales for its second mini-album, continuing its upward trend. In particular, "Way for Love," released in February this year, recorded 104 million streams in 24 hours after its release.
Lee Seong-gu, CEO of Blast, Playve's agency, said that the reason for Playve's success is that "it uses very complex virtual technology, but it was prepared to have a human touch." Based on its success in Korea, Playve has also confirmed its advance into Japan. Blast is planning to work in the Japanese market through a partnership with Hive Japan.
Following Playve's success, latecomers are also entering the virtual idol market. Various full 3D virtual idols are emerging, such as Isegye Idol, Apoki (APOKI), Millionaire, and Ort Boys. They are showcasing their individuality by releasing content through YouTube, live broadcasts, new song releases, and other means to communicate with fans.
Also, I-ONIT, produced by OnMind, an AI virtual human production company, is about to make its official debut. OnMind has proven its technological capabilities through the virtual human "Nasua," and this time it is challenging the virtual market with the boy group I-ONIT. I-ONIT is expanding its fandom through Instagram and YouTube before its official debut, performing voice imitations, real-time communication, and more.
The virtual idol market is just beginning, and based on success stories like Playve, more companies and entertainment agencies are expected to enter this market. It is exciting to see what new virtual idols will emerge in the future.
