The Korea Creative Content Agency (KOCCA) released a brand campaign video in collaboration with virtual idol 'PLAVE' on its official YouTube channel on the 11th and will run an SNS event until the 29th. This collaboration was promoted as part of a campaign to publicize the global spread and boundary-breaking potential of K-content. Under the theme of 'K-Content Beyond Boundaries,' it expressed the possibility of the whole world enjoying K-content by transcending physical, genre, and language barriers.

In particular, this campaign video is drawing attention with the participation of the boy group PLAVE, which has created a new syndrome in the K-pop market as a 'virtual idol.' PLAVE is a representative artist that creates new waves beyond existing limitations, and through this collaboration, it emphasized the scalability of K-content. The participation of PLAVE, which is breaking down the boundaries between the virtual and the real and communicating with fans in various ways, gives this campaign even greater meaning.

KOCCA also plans to sequentially release campaign-related planning content through the popular YouTube series 'Contact Room' and the Instagram account 'Wise KOCCA Life' throughout the year. This content will introduce various cases of K-content growth, creating a platform for encouragement and support for the K-content industry. KOCCA is showing how K-content is expanding globally through IP (Intellectual Property)-centric business and telling the story of how viewers around the world can consume content that transcends boundaries.

Yoo Hyun-seok, Acting Director of KOCCA, said, "This campaign was prepared to support the unlimited growth of K-content that creates value beyond content by crossing existing boundaries, and to make known the role of the agency for this purpose. "The potential of K-content, which leads to cultural harmony transcending borders and languages, will continue to expand in the future," he said.

This campaign is emphasizing the role of content not just as simple entertainment, but as a cultural link, while publicizing the limitless potential of K-content to the world. Global fans are expected to participate in the campaign through SNS events and share positive messages about the expansion and growth of K-content.

The collaboration between KOCCA and the virtual idol PLAVE is being evaluated as an important attempt that symbolizes the future and potential of K-content, and will be an opportunity to strengthen communication with domestic and international fans. KOCCA plans to continue to roll out such campaigns to support K-content in playing an even greater role on the global stage.