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Sharpure, the Virtual Idol Group from Japan, is Ready for its Korean Debut
- Writing language: Korean
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- Entertainment
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Summarized by durumis AI
- 'Sharpure', a virtual idol group created through a collaboration between Fuji TV and Zepeto, has begun its full-fledged activities with the release of their debut song 'World Line'.
- Sharpure was selected from 220 applicants in a Japanese audition and received training from a composer who has worked on songs for famous artists such as BTS and Twice.
- Sharpure's success reflects the global trends in the virtual idol market and is establishing itself as a new media familiar to Gen Z and Alpha generations.
- 'Sharpure', a virtual idol group born from a collaboration between Fuji TV and Zepeto
- Selected as the final 4 members from the Japanese audition
- Domestic debut and global activities planned
Sharpure
'Sharpure', a virtual idol group born from a collaboration between Fuji TV and Naver Z's metaverse platform Zepeto since last November, made its official debut last month. According to Naver Z on the 26th, Sharpure began its full-fledged activities by releasing its debut song 'World Line', which encompasses virtual space and the real world.
Sharpure was formed by the final 4 members through an audition held in Japan that garnered significant attention. The audition attracted 220 applicants, generating buzz. These members received training from Kanata Okajima, a renowned Japanese composer who has worked on songs for popular artists such as BTS and TWICE, and underwent final assessments and vocal tests.
Naver Z was responsible for creating the avatars, worlds, booths, and items, while Fuji TV took charge of the broadcast program, music, and voice acting planning, preparing for Sharpure's debut. This audition project received particular attention for incorporating the production expertise of Fuji TV, Japan's largest private broadcasting station.
The success of Sharpure reflects the trends in the global virtual idol market. Immersive interactions with fans are becoming increasingly important worldwide, with virtual idols actively operating on platforms such as YouTube and metaverse. Zepeto has already collaborated with renowned K-POP groups like NMIXX, BLACKPINK, and aespa.
Virtual idols are establishing themselves as a new media format familiar to Gen Z and Alpha generations. According to Deloitte's '2023 Digital Media Trend Report', digital generations are actively consuming media while creating new experiences. Bain & Company reported that teenagers spend an average of 1 hour and 50 minutes a day in virtual 3D spaces.
The global virtual influencer market is projected to reach $37.8 billion (approximately 52 trillion won) by 2030, with an anticipated compound annual growth rate (CAGR) of 38.1%. Bloomberg forecasted that the virtual idol and influencer market size would grow from 2 trillion won in 2020 to approximately 14 trillion won in 2025.
