Virtual humans are becoming a new trend, attracting both the general public and a dedicated fanbase. Large entertainment companies are joining game developers and IT companies in this market, drawing significant attention. Virtual humans can be used in a variety of content, and unlike real people, they are easier to manage in terms of risks like public controversies. Furthermore, real-time communication is possible through AI technology, which allows for the formation of bonds with fans.

Virtual humans offer the significant advantage of being easily customizable, allowing creators to effortlessly transform them into their desired images. Limitations that might exist for real people, such as hairstyle or physique, are non-existent for virtual humans. This flexibility, coupled with their extensibility for use across various platforms and content, is leading companies to increase their investments in virtual humans.

The popularity of content like virtual YouTubers has particularly contributed to the decreasing aversion towards virtual humans. Building on this trend, companies are employing various marketing strategies using virtual humans, exploring new markets. Experts predict that virtual humans will become even more popular in the future.

The charm of virtual characters free from public controversies
Easy to create with the desired image
Growing acceptance among the public